Business philosophy: Purple Zhimei Yu, Science and Technology Innovation for Far Range, Based on High end, Striving for Excellence

1. Strong technology is the cornerstone of an enterprise and the guarantee of high-quality products;

2. Provide products and services to customers, and strive to exceed their expectations as much as possible to save money for them;

3. Business should be creative, brand management should prioritize reputation, and establish a good public image.

Management philosophy: Putting people first, prioritizing morality, and winning through quality

1. Zike emphasizes the understanding of human nature, respecting, caring for, loving, cultivating, and educating people. Establish a people-centered management philosophy;

2. Zike adheres to the principle of putting morality first and advocates the corporate spirit of unity, pragmatism, integrity, and innovation;

3. Zike adheres to the management philosophy of winning by quality and putting quality first.

Talent Philosophy: Valuing the Value of People and Advocating for Humanistic Spirit

1. The top priority of enterprise management is talent, which is a key factor in the enterprise. Zike always adheres to the principle that talent is a valuable asset of the company and the foundation of its entrepreneurship;

2. To fully leverage the value of talent elements, talent is the driving force for the sustainable development of the company;

3. Create a harmonious working environment for employees, respect talents, appoint based on merit, value people, and advocate humanistic spirit. Talents support the future of various fronts of Zike, and Zike employees who strive for progress are valuable assets of Zike.